David Fredette
Creative Director | Writer
When Lee Klow said to me, "Steve, I think your art directing talents will completely revolutionize the industry," I was pretty flabbergasted.
I mean, so what if my name wasn't Steve? And so what if I wasn't an art director? And so what if this guy was a small-town carnival barker who spelled his last name with a "K"?
Suddenly, a career in advertising was no longer just some crazy foolish dream.
Suddenly, it was destiny.
LEO BURNETT / 2022 –
CREATIVE DIRECTOR
Cadillac
FREELANCE / 2020 – 2022
ACD/WRITER
180LA, Deutsch, Two Things, Saatchi
RPA / 2016 – 2020
ASSOCIATE CREATIVE DIRECTOR
Honda / Pediatric Brain Tumor Foundation
Los Angeles LGBT Center / UNICEF
GREY NYC / 2015 – 2016
ASSOCIATE CREATIVE DIRECTOR
AT&T/DirecTV
HAVAS NYC / 2013 – 2015
ASSOCIATE CREATIVE DIRECTOR
Dos Equis
HUGE / 2011 – 2013
SENIOR COPYWRITER
Target / Google / Frank's RedHot
BERLIN CAMERON / 2005 – 2011
COPYWRITER/SENIOR COPYWRITER
Coca-Cola / Vitaminwater / Heineken / Lincoln
Comcast / Travelodge / Boost Mobile / Purina
Silk Soymilk / Wall Street Journal / Amazon / Ford
VCU BRANDCENTER / 2000 – 2002
MASTER OF SCIENCE – MASS COMMUNICATION
ARIZONA STATE UNIVERSITY / 1996 – 2000
BACHELOR OF SCIENCE – MARKETING
BACHELOR OF SCIENCE – SUPPLY CHAIN MANAGEMENT
ACCOLADES
7TH GRADE ENGLISH TEACHER – "Not bad."
ADC 2020 – Bronze – UNICEF
ONE SHOW 2020 – Merit – UNICEF
WEBBY'S 2020 – Winner & People's Choice Winner – UNICEF
CLIO HEALTH 2019 – 2 Silvers (1 Copywriting) – PBTF
CLIO HEALTH 2018 – Grand Clio – PBTF
CANNES HEALTH LIONS 2018 – 2 Golds, 9 Shortlists – PBTF
ONE SHOW 2018 – 1 Gold, 2 Silvers, 2 Bronzes, 1 Merit – PBTF
ADC 2018 – 1 Gold, 1 Silver, 1 Bronze, 2 Merits – PBTF
WEBBY'S 2017 – Winner & People's Choice Winner – Dos Equis
D&AD 2015 – Wood Pencil – Radio – Dos Equis
ONE SHOW 2015 – 1 Bronze, 1 Merit – Radio – Dos Equis
CANNES LIONS 2015 – Bronze – Radio – Dos Equis
WEBBY'S 2015 – Winner & People's Choice Winner – Dos Equis
WEBBY'S 2015 – Honoree – Best Copywriting – Dos Equis