When Lee Clow said to me, "Steve, I think your art directing talents will completely revolutionize the industry," I was pretty flabbergasted.

I mean, so what if my name wasn't Steve? And so what if I wasn't an art director? And so what if this guy was a small-town cashier who spelled his last name with a "K"?

Suddenly, a career in advertising was no longer just some crazy foolish dream.

Suddenly, it was destiny.

dlfredette@gmail.com

 

2020 – 

FREELANCE ACD/WRITER

180LA, Deutsch, Two Things, Saatchi

RPA / 2016 – 2020

ASSOCIATE CREATIVE DIRECTOR

Honda / Pediatric Brain Tumor Foundation

Los Angeles LGBT Center / UNICEF

GREY NYC / 2015 – 2016

ASSOCIATE CREATIVE DIRECTOR

AT&T/DirecTV

 

HAVAS NYC / 2013 – 2015

ASSOCIATE CREATIVE DIRECTOR

 

Dos Equis

 

HUGE / 2011 – 2013

SENIOR COPYWRITER

Target / Google / Frank's RedHot

 

BERLIN CAMERON / 2005 – 2011

COPYWRITER/SENIOR COPYWRITER

 

Coca-Cola / Vitaminwater / Heineken / Lincoln

Comcast / Travelodge / Boost Mobile / Purina

Silk Soymilk / Wall Street Journal / Amazon / Ford

VCU BRANDCENTER / 2000 – 2002

MASTER OF SCIENCE – MASS COMMUNICATION

ARIZONA STATE UNIVERSITY / 1996 – 2000

BACHELOR OF SCIENCE – MARKETING

BACHELOR OF SCIENCE – SUPPLY CHAIN MANAGEMENT

ACCOLADES

7TH GRADE ENGLISH TEACHER – "Not bad."

ADC 2020 – Bronze – UNICEF

ONE SHOW 2020 – Merit – UNICEF

WEBBY'S 2020 – Winner & People's Choice Winner – UNICEF

CLIO HEALTH 2019 – 2 Silvers (1 Copywriting) – PBTF

CLIO HEALTH 2018 – Grand Clio – PBTF

CANNES HEALTH LIONS 2018 – 2 Golds, 9 Shortlists – PBTF

ONE SHOW 2018 – 1 Gold, 2 Silvers, 2 Bronzes, 1 Merit – PBTF

ADC 2018 – 1 Gold, 1 Silver, 1 Bronze, 2 Merits – PBTF

WEBBY'S 2017 – Winner & People's Choice Winner – Dos Equis

D&AD 2015 – Wood Pencil – Radio – Dos Equis

ONE SHOW 2015 – 1 Bronze, 1 Merit – Radio – Dos Equis

CANNES LIONS 2015 – Bronze – Radio – Dos Equis

WEBBY'S 2015 – Winner & People's Choice Winner – Dos Equis

WEBBY'S 2015 – Honoree – Best Copywriting – Dos Equis