Cadillac – Iconic Goes Electric

Transitioning Cadillac's most iconic vehicle, the Escalade, to all-electric represented a true renaissance. In this spot, written by Matthew Milia, we brought this notion to life using Simu Liu – an actor who went through a dramatic personal renaissance of his own.

For the reveal of the new vehicle, we did a takeover of Times Square, to show that this latest incarnation of the Escalade was as momental as a reimagining of the wheel itself.