Dos Equis – Masquerade

Every fall, Dos Equis throws extravagant masquerade parties across the country. They're amazing, but clearly not everyone gets to attend.

So, we decided to bring the experience to everyone we could by leveraging two emerging digital technologies - interactive video that seamlessly changes as decisions are made, and Oculus VR. With them, we were able to pull people deeper into the world of the Most Interesting Man than ever before, both online, and on-premise.