Dos Equis – Social
A sampling of some of our various Dos Equis social executions. It was always a fun challenge to figure out how to use the Most Interesting Man on different channels or in new ways. Whether it was to promote a drink we called Dos Nog for the holidays, or to invite a group of Instagram photographers to come to NYC for a one-of-a-kind experience to launch a most interesting Instagram account.
Dos Equis – Foursquare
In an exclusive partnership with Foursquare, the Most Interesting Man was the first and only character allowed to have an account. This provided us a great opportunity to expand upon his voice in ways we never had before at locations both common and exotic.